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Why Inbound Marketing is replacing the traditional hard sell 

If you’ve been in business for a while, then you may have noticed some changes in the way you acquire customers. In the beginning there was a lot of shoe leather and petrol used pounding the streets, hitting the phones, sending out mail shots, and just generally being loud and getting your foot in the door in order to win business. Now, it seems as though more and more customers are coming to you, without you having to grab the megaphone and announce who you are or what you sell  Inbound marketing is starting to take over from the traditional hard sell; let’s take a look at how and why this is happening.

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